Beginnings

In 1989, John Arnold Jr. opened The Showcase of Citrus in Clermont Florida. Then a small wooden building alongside a quiet Hwy 27 & nestled in orange groves; John was selling citrus to guests who happened to be passing by. He had a simple idea rooted in Florida soil; grow incredible citrus, care for the land, and share that experience with others. 

As a fourth generation Citrus and Cattle farmer, John Arnold Jr. then in his mid 20’s realized that urban sprawl would most likely change the region and the rolling hills of citrus surrounding the farm. He would either be confronted with selling the land like others or adapt to change. Fortunately, he chose to adapt and focus on the growing tourism sector of Orlando, just east of Clermont & where a very well-known Mouse lived. John wanted to share his passion of a full farm experience for others to enjoy. The Showcase of Citrus family leaned into their identity as growers and stewards, and expanded using Agri-Tourism to keep farming alive and interesting.

As interest in visiting the farm grew, The Showcase of Citrus began offering activities beyond traditional u-pick citrus. Guests could climb aboard guided tours that traveled far beyond the roadside stand touring through groves and pastures on oversized vehicles. These tours offered a closer look at the property wildlife, lakes, and agricultural activity turning a simple visit into an experience. The country store naturally followed stocked with fresh citrus, local honey, jams, jelly, marmalades, and other Florida goods. It became the place where flavors of the farm could travel home with each guest. Over the years the Showcase added more activities, Gem mining, animal meet & greets, Exotic and Farm animal feeding areas, seasonal displays and special events that celebrated harvest seasons in Florida traditions.